See how merchants across Pakistan, India, UAE & KSA increased profitability using Financify
Average Profit Increase
Days to ROI
Avg. Savings Found
Setup Time
Lahore, Pakistan • 2,000+ orders/month
Profit Increase
Ahmed's fashion brand was processing 2,000+ COD orders monthly but profitability was unpredictable. They were managing profit tracking in Excel, manually copying data from Shopify, Facebook Ads, and courier dashboards. They had no visibility into returned order charges, which were eating 25% of their revenue.
Real Profit Margin
Weekly on Spreadsheets
COD Return Rate
Ahmed installed Financify and connected his Facebook Ads account. Within 5 minutes, he had complete visibility into:
Discovered ₨250,000/month in returned order charges they weren't tracking
Found that Multan had 68% return rate vs 25% in Lahore
Realized actual ROAS was 1.8x, not the 3.2x they thought
Installed Financify, connected ad accounts, configured costs. Immediately saw ₨250K in hidden monthly costs.
Stopped advertising to high-return cities (Multan, Faisalabad). Negotiated better rates with courier partner.
Adjusted product pricing based on true unit economics. Focused budget on profitable channels.
Profit increased 31%. Return rate dropped to 28%. Team saves 15 hours/week.
Profit Increase
Return Rate (from 42%)
Saved Weekly
"Financify showed us we were losing ₨250,000 monthly on costs we didn't even know existed. Within 90 days, we optimized our delivery partners, stopped serving unprofitable cities, and increased real profit by 31%. Best decision we made this year."
Mumbai, India • 3,500+ orders/month
Profit Growth
Priya's beauty brand was scaling rapidly—3,500 orders monthly—but profit margins were mysteriously low. Despite high revenue, cash flow was tight. They had no idea that specific cities had 55%+ return rates, making them completely unprofitable.
Reduced ad spend in Mumbai & Delhi by 80%. Increased budget for Bangalore, Pune, Hyderabad by 150%.
Implemented ₹800 minimum order value for high-return cities to improve unit economics.
Offered 10% discount for prepaid orders in problematic cities, shifting 30% to prepaid.
Profit Doubled
Overall Returns
Monthly Savings
More Prepaid
"City-wise analytics was the game-changer. We had no idea Mumbai and Delhi were bleeding money with 55% return rates. Within 60 days of adjusting our targeting, we doubled profit. This data was completely invisible before Financify."
Dubai, UAE • 1,800+ orders/month
Profit Growth
Mohammed's electronics store had impressive Facebook Ads metrics—3.2x purchase ROAS. But actual cash in the bank didn't match. The problem? 60% of placed orders never delivered. His real ROAS was 1.2x, not 3.2x.
Based on placed orders
Based on actual cash received
Analyzed which ad campaigns, audiences, and products had highest delivery rates vs which generated most orders.
Paused campaigns with <40% delivery rate. Increased budget 200% on campaigns with >70% delivery rate.
Identified that AirPods had 85% delivery rate vs phone accessories at 35%. Shifted focus accordingly.
Profit Increase
Post-Delivery ROAS
Delivery Rate
Ad Waste
"Post-delivery ROAS completely changed how we buy ads. We thought 3.2x ROAS was great, but only 40% of orders delivered. Real ROAS was 1.2x. Now we optimize for actual cash received, not placed orders. Profit is up 45% with same ad budget."
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